One of the biggest questions when hiring a consultant is if you actually need help. A consultant can help grow your business, build special projects outside of your skillset, and provide another perspective on business development.
Here are some items to help you decide if you need help:
- Test Your Site Speed.
While not the biggest deciding factor in search engine optimization (SEO) or gross revenue, testing your site speed can help you decide if you need a website or need someone to increase your SEO. Improving your SEO could include elements involving your host server, editing code and/or updating your current website platform. If these tasks are outside of your current abilities, hiring a consultant could help.
Here is a free website analyzer – https://gtmetrix.com/
- What page is your website on when you type in a ‘key word’ on Google.
Fighting for page rankings is a constant battle amongst small businesses, and multiple factors go into how Google ranks a website. As a website falls further down the page rankings, their chance of being clicked on becomes smaller and smaller. The general term for fixing your search engine ranking is SEO, but fixing your SEO can be multiple factors.
Type in a key word on Google (example: personal trainer in Scottsdale, AZ) – https://www.google.com/
- Do you have the time and capacity to execute your project/goals/needs.
In business, time is money. It takes time to create websites, develop content and to market your business. With that being said, not everyone has those skills or the time to do them. This is where a consultant can come in and help you execute your plan. To help you decide if you need help, look at your competitor’s social media profiles and the reactions they are getting. Do they have more followers? More likes? More comments? These types of interactions help increase overall traffic and the value of a profile.